Nexo Designated as Official Digital Asset Partner for Argentina in Preparation for 2026 FIFA World Cup

Nexo, a wealth platform for digital assets catering to cryptocurrency holders, has been designated as the Official Regional Digital Asset Partner of the Argentina Football Association (AFA), representing a significant advancement in the company’s expansion within South America in anticipation of the 2026 FIFA World Cup.

The collaboration between AFA and Nexo aligns the company with one of the most renowned national teams in international football, underscoring its aspirations in Latin America, where it has recently enhanced its presence through the acquisition of the local platform Buenbit and the establishment of a regional hub in Buenos Aires.

Federico Ogue, CEO at Buenbit by Nexo, highlighted the synergy between the two organizations: “Argentina’s national team embodies the pinnacle of sporting excellence, founded on talent, determination, and an unwavering desire to succeed. At Nexo, we uphold that same standard. As we expand our footprint in Argentina and throughout South America, our partnership with AFA signifies our commitment to this region and the clients we serve here.”

Strategic Expansion Meets Global Football Excellence

The partnership was officially announced during a prominent signing ceremony in Buenos Aires, which was attended by executives, media representatives, and special guests. This event signifies the commencement of a collaboration that merges innovations in digital finance with elite sports branding on a worldwide platform.

Leandro Petersen, Chief Commercial & Marketing Officer of AFA, emphasized the broader implications of the partnership: “We are thrilled to introduce a new collaboration with a strong global presence that aligns with the Argentine Football Association’s strategy for international growth, which we have been developing in recent years through partnerships with leading companies in innovation and technology.”

He further remarked: “Nexo’s role as the Official Digital Assets Partner of the Argentine National Team not only reflects the global expansion of our brand but also highlights the increasing interest from international firms in collaborating with Argentine soccer and one of the world’s most distinguished national teams.”

Petersen also drew comparisons between business and athletic performance: “Achievement in elite sports, similar to business, relies on a well-defined strategy, discipline, and the capacity to excel at the highest level when it is most crucial.”

This partnership arises at a critical juncture, with Argentina entering the forthcoming World Cup cycle as the reigning champions and competing in venues across North America, thereby enhancing global visibility for both AFA and Nexo.

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Nexo Argentina Partnership is not the Only one this World Cup

Beyond a singular sponsorship, the 2026 tournament is shaping up to be one of the most crypto-integrated sporting events ever. FIFA has already established a landmark agreement with the blockchain-based prediction platform ADI Predictstreet as an official partner, allowing fans globally to engage with matches through data-driven prediction markets built on cryptocurrency.

Introducing @Predictstreet
The Official Prediction Market Partner of the @FIFAWorldCup 2026
More than 5 billion fans will watch the World Cup.
ADI Predictstreet was built to reach every single one of them.
The first consumer-facing ecosystem project on ADI Chain is going… pic.twitter.com/oYJpD2eElv

— ADI Chain (@ADIChain_) April 2, 2026

This follows FIFA’s initiative in Web3, which includes the creation of its own blockchain ecosystem for digital collectibles and fan interaction.

Even fan access and monetization are being transformed by blockchain technology. FIFA has been exploring NFT-based ticketing and digital ownership models in preparation for 2026, merging collectibles with access rights and establishing new commercial dimensions around the tournament experience.

Want to be at the FIFA World Cup 2026?
Here’s how to get there with an RTT
1⃣ Sign in/Sign up your FIFA Collect account
2⃣ Browse RTT listings & choose your match
4⃣ Buy or make an offer
5⃣ Be there.
Go to the Marketplace https://t.co/JtpS3Pz4nn pic.twitter.com/Mxb8WCRhvV

— FIFA Collect (@FIFACollect) March 9, 2026

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