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The affiliate marketing platform developed by SOFTSWISS, a prominent software provider in the iGaming sector, attracted over 24 million new players in 2023. Affilka caters to 320 clients globally.
The SOFTSWISS team highlighted the accomplishments of Affilka, the affiliate marketing platform, emphasizing the growth of the key metrics of the technical solution in 2023.
Gross gaming revenue (GGR) from over 320 Affilka partners worldwide reached €1.2 billion, which is double the figures from 2022. The count of newly registered players reached 17 million in November 2023 and increased to 24 million by year-end, with in-game deposits amounting to €2.3 billion.
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Anastasia Borovaya, Head of Affilka, stated that the SOFTSWISS team will persist in enhancing the platform’s technical features. Specifically, the company intends to broaden the range of analytical indicators tracked in Affilka’s reporting system. Business intelligence tools will be incorporated into the platform’s API, enabling SOFTSWISS partners to utilize Affilka more efficiently.
The project team is preparing to unveil the planned changes for 2024 at iGB Affiliate, scheduled for February 7-9 in London. Attendees are invited to discover more about Affilka by SOFTSWISS at stand A60.
2023 was particularly significant for the SOFTSWISS team. The company marked the tenth anniversary of its crypto platform for iGaming initiatives and received accolades at the esteemed international iGaming IDOL Awards, EiGE Awards, SiGMA Europe Awards, and SiGMA Americas Awards.
Сообщение Over 24 Million iGaming Players Use Affilka by SOFTSWISS появились сначала на CoinsPaid Media.
