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The issuer of Donald Trump’s meme coin is aiming to secure at least $200 million for a digital-asset treasury firm that would acquire the underperforming token, as reported by Bloomberg on Wednesday.
Bill Zanker, a long-time associate and promoter of Trump, is spearheading this initiative through Fight Fight Fight LLC. The funding goals may reportedly reach as high as $1 billion, although the endeavor is still in progress and may not be finalized.
Zanker’s recent effort to stabilize the Trump coin follows its significant decline from $44 in January to approximately $8 today.
Conflict With World Liberty Financial Disrupted Wallet Project
Plans for the digital-asset treasury, or DAT, come in the wake of a surge of similar entities established this year. Data from PitchBook indicates that over 80 companies have entered this sector in 2025, many of which experienced a decrease in valuations after an initial surge of enthusiasm.
As reported by Bloomberg, Fight Fight Fight LLC, the issuer of the TRUMP token, intends to raise at least $200 million to create a Digital Asset Treasury (DAT) aimed at acquiring the struggling “Trump memecoin.” The company is managed by Bill Zanker, a long-time associate of Donald Trump, and…
— Wu Blockchain (@WuBlockchain) October 8, 2025
Trump himself has provided visibility to the initiative. In May, he participated in a dinner with key holders of the meme coin. Prior to the event, Fight Fight Fight organized a contest on social media, with a scoreboard tracking leading investors eligible for a seat at the table.
Later in the summer, Zanker’s proposal for a Trump-branded wallet fell through. This setback followed a dispute with another Trump-associated crypto venture, World Liberty Financial. Meanwhile, that firm’s WLFI token has already attracted interest from ALT5 Sigma, a different digital-asset treasury company.
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Majority Of Tokens Held By Trump-Linked Entities Unlocking Gradually
The supply of the Trump token remains tightly regulated. According to Messari, only about 35% is unlocked, resulting in a circulating market value of approximately $1.5 billion. The remainder, primarily held by Trump-related entities, continues to unlock gradually.
The total supply is limited to 1 billion tokens, with 800 million locked at the time of launch. Additionally, crypto entrepreneur Justin Sun is among the largest holders. Sun, who also advises World Liberty Financial, attended the May dinner and received a watch.
Struggling Token Spurs Zanker To Seek Fresh Investor Support
Zanker’s fundraising initiative arises as the Trump family broadens its engagement in digital assets.
Over the past year, they have initiated projects in Bitcoin mining, a stablecoin venture, a treasury strategy, and exchange-traded funds linked to the largest cryptocurrency globally.
For Zanker, the treasury initiative represents an effort to regain momentum for a token that has faced challenges in maintaining investor confidence.
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