KuCoin Enters a New Era in Europe: KuCoin EU Achieves MiCAR Compliance, Marks the Occasion with a Gala in Vienna

After years of uncertainty regarding the availability of major crypto exchange KuCoin for users in the EU, the long-awaited moment has finally arrived.

KuCoin is now officially compliant with MiCAR. It marked this important milestone with a VIP gala at the renowned Spanish Riding School in Vienna, Austria, on Wednesday evening.

Cryptonews has been present in Vienna this week, engaging directly with company executives to explore the future of their expansion into the European Union.

‘Just The Beginning’

The fully MiCAR-regulated cryptocurrency trading platform has opened its services to a vast array of users, now accessible in 29 markets across the European Economic Area.

The team clarified that KuCoin EU users will enjoy access to EUR deposits and withdrawals, spot trading, and regional customer support, among other offerings.

They intend to introduce campaigns and features tailored specifically to the area.

Europe, a new chapter begins
With the official launch of KuCoin’s EU station, we are excited to foster a vision for digital asset accessibility in Europe that is grounded in trust, compliance, and user-focused infrastructure.
The future is coming into view — and we’re building it together.… pic.twitter.com/mv4rhU6wP7

— KuCoin VIP & Institutional (@KuCoinInst) January 30, 2026

This marks a significant progress for both the company and its users.

With this development, KuCoin EU has fulfilled the regulatory requirements of the union. Specifically, it is licensed as a Crypto-Asset Service Provider (CASP) under the Markets in Crypto-Assets Regulation (MiCAR) and is overseen by Austria’s Financial Market Authority (FMA).

“Over the recent months, our teams have diligently worked to create a platform that fully aligns with Europe’s regulatory requirements while still providing the performance, reliability, and user experience that contemporary crypto users anticipate,” stated Managing Director Christian Niedermueller.

However, he emphasized that this is merely “the beginning.”

Now that the platform has laid a solid regulatory groundwork, Niedermueller indicated that KuCoin will take on “a long-term role in shaping a trustworthy digital asset ecosystem throughout Europe.”

He suggested that this can be achieved by responding to regional needs and heeding local user feedback.

Additionally, KuCoin CEO BC Wong mentioned the choice of Austria as the base for KuCoin EU due to “its clear and progressive regulatory framework, which establishes a robust foundation for responsible and sustainable operations across Europe.”

KuCoin EU’s Managing Directors Christian Niedermueller, Sabina Liu, and Audrey Lim introduced the platform live onstage in the capital of Austria. They announced that a phased launch of its services has commenced.

More offerings will be added in the upcoming months.

Growing the Team, Establishing a Payment Layer

KuCoin disclosed that the EU platform has a regional team of 30 members across Spain, Germany, Italy, France, Portugal, and the Netherlands.

Furthermore, they will proceed with the Visa KuCard for Europe, offering a payment service to millions. This card features no annual fees, instant conversion, and up to 8.5% cashback.

Another significant announcement was the appointment of Sabina Liu as Managing Director.

Liu possesses a profound understanding of KuCoin’s fundamental values and appears to be an obvious selection for this position.

She previously led KuCoin exchange’s institutional division and had a 14-year tenure at the London Stock Exchange Group (LSEG).

According to Liu, “Europe represents one of the most advanced financial markets in the world, and KuCoin EU has been designed to meet that standard from the outset. This launch signifies a strategic decision to invest long-term in Europe by establishing local leadership, aligning with regulatory standards, and creating a platform tailored to specific regional requirements.”

Notably, with the groundwork now established, the team’s focus is on responsible growth, robust partnerships, and constructing a sustainable business that can expand throughout the region, the new Managing Director stated.

A New Partnership Based On ‘Shared Values’

The event continued with further announcements. They unveiled a strategic collaboration with world-class cyclist Tadej Pogačar.

The four-time Tour de France champion and current UCI Road World Champion is now KuCoin EU’s global brand ambassador.

Both parties have indicated that this partnership is not merely transactional; rather, it emphasizes shared values. “Trust is not merely declared; it is earned through consistent performance, professionalism, and discipline,” the team remarked.

Additionally, this latest update follows the exchange’s collaborations with Australian golfer Adam Scott and the global music festival Tomorrowland.

Founded in 2017, KuCoin claims to have 40 million users across over 200 countries and regions.

Moreover, it provides access to over 1,000 listed tokens, spot and futures trading, institutional wealth management, and a Web3 wallet.

At the close of last year, it reported a 55% year-on-year increase in spot trading volume, alongside a 30% increase in futures volume.

In December 2025, KuCoin announced a $2 billion Trust Project aimed at enhancing institutional confidence and platform security.

Now, with the latest development, the company asserts that it has begun a brand new chapter.

You may also like: KuCoin EU Gains MiCAR Approval to Roll Out Digital Asset Services in Europe KuCoin has secured a major regulatory victory in Europe with its announcement that KuCoin EU Exchange GmbH (KuCoin EU) has obtained a Markets in Crypto-Assets Regulation (MiCAR) license in Austria. The approval allows KuCoin EU to provide fully compliant digital asset services across 29 countries in the European Economic Area (EEA), excluding Malta. MiCAR is recognized for its rigorous standards and harmonized rules, designed to enhance investor protection, platform transparency, and…

The post KuCoin’s New European Chapter Begins: KuCoin EU Secures MiCAR Compliance, Celebrates With a Ball in Vienna appeared first on Cryptonews.