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Crypto adoption has made its way to the French Riviera, with over 80 merchants in the region now accepting stablecoins and cryptocurrency payments, thanks to a new collaboration between Binance Pay and the French fintech company Lyzi.
This initiative, which encompasses cities such as Cannes, Nice, Antibes, and Monaco, represents one of the most extensive implementations of crypto payments in a European luxury locale to date.
JUST IN: Binance Pay collaborates with French fintech Lyzi to introduce crypto payments to the French Riviera—over 80 businesses in Cannes, Nice, Antibes & Monaco now accept digital assets.
— Roundtable Network (@RTB_io) July 2, 2025
Binance and Lyzi Introduce Crypto Payments to the French Riviera
The announcement indicates that the rollout includes a diverse array of businesses, ranging from luxury hotels and beach clubs to opticians, gyms, and upscale retail outlets.
Binance Pay supports over 100 cryptocurrencies, including stablecoins pegged to the euro and dollar. All transactions are settled immediately in euros for merchants, mitigating exposure to crypto market fluctuations and simplifying the checkout process.
This initiative follows efforts by Cannes city officials to encourage digital asset adoption among local enterprises. With backing from both municipal authorities and the private sector, the region aims to serve as a practical testing ground for crypto integration in tourism and retail.
“The acceptance of crypto payments in a premier destination like the French Riviera illustrates that digital assets are becoming integrated into daily life,” stated David Princay, CEO of Binance France.
He characterized the initiative as a public-private partnership designed to enhance the region’s innovation and attractiveness to global crypto users.
Notable establishments already accepting cryptocurrency include the JW Marriott and Hotel Gray d’Albion in Cannes, Restaurant Le César in Antibes, Gina in Nice, and several luxury boutiques in Monaco.
While this development appeals to affluent crypto holders, it also provides clear advantages for small businesses. The partnership offers lower transaction fees, immediate settlement, and improved security features such as encryption and two-factor authentication.
Lyzi CEO Damien Patureaux also highlighted the enthusiasm from merchants regarding this initiative.
“We’ve observed remarkable excitement from merchants,” he remarked. “They’re eager to take the lead in crypto payments acceptance in France.”
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To encourage adoption and reward early users, Binance Pay initiated a promotional campaign running from June 28 to July 6. Customers who spend a minimum of €20 (or the crypto equivalent) at participating locations will receive 5 EURI, a regulated, euro-backed stablecoin issued by a European financial institution.
Spend stablecoins & crypto in Cannes & share 9,999 EURI in rewards!
Pay with #Binance Pay & enjoy seamless, instant & gas-free crypto payments.
Detailshttps://t.co/vuT5dj5Jaf pic.twitter.com/rwAjSeCwvt
— Binance (@binance) July 2, 2025
The reward is limited to the first 1,999 eligible users and will be credited to their Binance wallets within 30 days after the promotion concludes.
MiCA Regulation Fuels Binance Pay Expansion as Europe Embraces Crypto Integration
The growth of crypto payments throughout the French Riviera is yet another indication of how Europe’s regulatory clarity is facilitating real-world adoption.
At the heart of this advancement is the Markets in Crypto-Assets (MiCA) regulation, which officially took effect last year after four years of legislative development.
MiCA establishes a unified framework for crypto regulation across the 30 countries in the European Economic Area (EEA), outlining rules for token issuance, exchange operations, consumer protection, and market abuse.
This regulatory clarity has drawn major global exchanges, including Binance, OKX, Coinbase, Crypto.com, and Bybit, to obtain licenses under MiCA.
With a “pan-European passport,” once licensed in one EU jurisdiction, these platforms can now provide services across the entire EEA, promoting healthy competition and a more stable market.
While some critics caution that MiCA could lead to increased surveillance and restrict user freedom, industry leaders have largely welcomed the framework for its potential to build trust and foster long-term growth.
Exchanges now operate under consistent regulations, enhancing transparency and consumer protection.
Binance itself has continued to broaden its global presence. In June, the exchange introduced a customizable AI-powered app interface to improve accessibility for its 275 million users.
The firm also resumed full operations in Syria following the easing of U.S. sanctions and maintained its status as the liquidity leader among centralized exchanges, holding over $31 billion in stablecoins.
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