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- Nike’s partnership with Epic Games indicates a possible sneaker NFT integration in Fortnite.
- This collaboration is anticipated to merge the realms of gaming and Web3.
Nike, the well-known footwear and apparel brand, has recently unveiled an intriguing collaboration that suggests a pioneering partnership with Epic Games, the developers behind the immensely popular online game, Fortnite.
In a brief promotional video released on June 16, Nike displayed its Air Max logo alongside the iconic Fortnite logo, generating excitement among both gaming and sneaker fans. Set against a backdrop of floating clouds, the video revealed the name of the much-anticipated event, “Airphoria.”
On 6.20 the ultimate Sneakerhunt begins.
pic.twitter.com/QgMyA1uXRT
— Nike (@Nike) June 16, 2023
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Although specific information remains limited, there is considerable speculation within the NFT community that Nike may be gearing up to introduce a collection of sneaker NFTs within the Fortnite ecosystem. This initiative has the potential to connect traditional gamers with the Web3 landscape.
It is noteworthy that Fortnite has an impressive 242.9 million active players over the last 30 days, as reported by Active Player. The inclusion of Nike’s web3 platform logo, .SWOOSH, in the video further implies the potential involvement of NFTs in the forthcoming event.
Moreover, there is speculation that Nike might have leveraged Fortnite Creative 2.0 to create an NFT-related game. Fortnite Creative 2.0 equips users with the necessary tools to design virtual island game maps utilizing Fortnite assets, akin to the game development process on platforms like ROBLOX.
Two years prior, Nike ventured into the gaming sector with a game on ROBLOX, although NFTs were not integrated at that time. The possible incorporation of NFTs into the “Airphoria” event could represent a significant advancement for Nike’s NFT division and a step toward wider acceptance in the gaming sector.
As the sneaker industry increasingly shifts to digital platforms, Nike seeks to reclaim the dynamic culture of location-specific releases. It remains uncertain whether this event will extend beyond the virtual space into the physical world. Previous collaborations between Nike and Fortnite have been confined to the game.
As the highly anticipated June 20th launch of the “Ultimate Sneakerhunt” approaches, participants are keenly awaiting additional information from Nike and Epic Games.
