Turkish Ride-Hailing Company Marti Reveals Cryptocurrency Treasury Plan, Designates 20% for Bitcoin

Marti Technologies, a ride-hailing company based in Istanbul, revealed that 20% of its cash reserves are designated for Bitcoin. As part of its updated cryptocurrency treasury approach, the application intends to raise its crypto holdings to 50%.

Additionally, Marti is contemplating the acquisition of other digital currencies, such as Ethereum and Solana, the firm stated on Tuesday. The organization aims to buy these crypto assets as potential long-term stores of value and as a safeguard against systemic financial uncertainties.

The cryptocurrencies will be held through a “regulated, institutional-grade custodian,” the company highlighted.

“Our choice to allocate funds to crypto assets reflects our conviction that Bitcoin and other digital currencies have demonstrated their capacity to preserve value alongside hard currencies and gold in recent years,” remarked CEO Oguz Alper Oktem.

Companies Accumulating Crypto is the New Talk of The Town

Marti is part of a growing number of companies investing in tokens. Since June, 98 firms have disclosed intentions to raise over $43 billion to acquire Bitcoin and other cryptocurrencies, according to crypto advisory firm Architect Partners. Motivated by the leading BTC corporate holder, Strategy (previously MicroStrategy), these companies seek to accumulate more BTC per outstanding share over time, rather than merely following BTC’s price.

Michael Saylor’s Strategy currently possesses 628,791 BTC, according to Bitcoin Treasuries data. The BTC powerhouse recently completed the largest US IPO of 2025, securing $2.521 billion.

Industry skeptics argue that the influx of companies purchasing crypto indicates that the market may be overheating. “The increase in corporate treasury allocations to Bitcoin is noteworthy, but it shouldn’t revolve around following trends or creating oversized positions,” Seamus Rocca, CEO of Xapo Bank, stated to Cryptonews.

“It is crucial to recognize that firms like Strategy and Metaplanet are high-conviction outliers, attention-grabbers with ambitious strategies that align with their specific business objectives. For most, a more cautious approach will be more appropriate,” he added. “One based on long-term conviction, not short-term dependence on volatility.”

Turkey’s New Crypto Restrictions Amid Growing Crypto Interest

This announcement comes at a time when the Turkish crypto market has experienced significant growth recently. A KuCoin survey indicates that over half of the country’s population holds cryptocurrency.

Moreover, Turkey’s inflationary climate has greatly increased the use of stablecoins in recent years. Last year, the USDT-TRY was the most traded pair by volume on Binance, exceeding $22 billion, according to Kaiko Research.

(Source: Kaiko)

However, Turkey has recently enacted stricter regulations for crypto exchanges and investors. The new comprehensive guidelines address establishment, operations, capital adequacy, and customer protection measures.

The stringent crypto oversight by Turkey’s Ministry of Treasury and Finance aims to curb illicit financial activities. Additionally, the new regulation introduces a delay on crypto asset withdrawals. Any cryptocurrency purchased, exchanged, or deposited will face a 48-hour waiting period before it can be withdrawn.

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