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Key Takeaways:
- Trump Media & Technology Group has submitted a proposal to establish a Bitcoin and Ethereum ETF, with Crypto.com serving as custodian and Yorkville America Digital as the sponsor.
- The ETF plans to allocate 75% to Bitcoin and 25% to Ethereum, pending approval from the SEC.
- The Trump Organization has unveiled a $499 smartphone and mobile service branded as “Trump Mobile.”
- The device will be produced in the U.S. and will feature bundled services such as telemedicine and global texting.
Trump Media & Technology Group, the entity behind Truth Social and Truth+, has filed a registration statement with the U.S. Securities and Exchange Commission (SEC) for a new Truth Social Bitcoin and Ethereum ETF.
As per the company’s announcement on June 16, the ETF will directly hold both Bitcoin and Ethereum, distributing 75% of its assets to Bitcoin and 25% to Ethereum.
ETF to Hold Bitcoin and Ether in Direct Custody
The new digital asset investment product, once authorized, will be listed on NYSE Arca. Crypto.com has been designated as the exclusive custodian and prime execution agent. It will also offer staking and liquidity services.
The launch of the ETF is contingent upon the SEC’s approval of the Form S-1 registration and a separate Form 19b-4. Yorkville America Digital will also serve as the ETF’s sponsor.
While a specific launch date has not been announced, the choice to collaborate with established infrastructure providers like Crypto.com may enhance the product’s ability to endure regulatory scrutiny. If authorized, the ETF could introduce a new aspect to the political and financial profile of the Trump Media brand.
$499 Trump-Branded Smartphone Set for September Launch
The Trump Organization has unveiled a new mobile service and smartphone today under the “Trump Mobile” brand, representing the latest in a series of consumer-oriented initiatives aimed at conservative audiences.
Revealed during a media event at Trump Tower, the $499 device will be available starting in September, accompanied by a monthly service plan priced at $47.45, referencing Trump’s current position as the 47th U.S. president.
BREAKING: The Trump Organization announced Trump Mobile, which will provide 5G service starting at $47.45 through the three major carriers and will be launching a phone in August called the “T1 Phone.”
The phone is characterized as “a sleek, gold smartphone engineered for performance and… pic.twitter.com/jhtXRLveJZ— RedWave Press (@RedWave_Press) June 16, 2025
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The company indicated that the phones will be produced in the U.S. and supported by domestic call centers.
Donald Trump Jr. mentioned that the offering will encompass bundled services such as telemedicine, international texting, and roadside assistance.
“We are going to be introducing an entire package of products where people can come and they can get telemedicine on their phones for one flat monthly fee, roadside assistance on their cars, unlimited texting to 100 countries around the world,” he stated at the event.
The phone and network operate under a trademark licensing agreement, with the Trump Organization not directly involved in hardware design or telecom infrastructure. DTTM Operations, which manages Trump’s intellectual property, has filed trademark applications for telecom services and accessories.
Trump-associated ventures are expanding into sectors with high consumer turnover, including mobile devices and digital asset products. The latest filings and launches indicate a coordinated effort to establish diversified commercial footprints in retail finance and telecom under a unified brand identity.
Frequently Asked Questions (FAQs)
Could the SEC’s ongoing scrutiny of crypto products affect the ETF’s approval?
While several spot crypto ETFs have been approved in 2024 and 2025, each application is assessed individually. Political affiliations or branding do not formally influence the process, but high visibility may attract additional regulatory attention.
What role does Crypto.com play beyond custody?
Crypto.com will also function as a staking provider and execution agent. This entails handling trade execution and potentially generating yield on the Ethereum portion of the holdings through staking services.
Could regulatory scrutiny increase due to the Trump brand’s involvement?
Political affiliations can heighten attention from both regulators and advocacy groups, especially if the product gains significant media visibility or operates in sensitive sectors like finance or telecommunications.
The post Trump’s Truth Social Wants to Launch a Bitcoin & Ethereum ETF – Here’s What That Could Mean appeared first on Cryptonews.
