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U.S. President Donald Trump’s parent company, Trump Media and Technology Group (TMTG), announced on Thursday, February 6, 2025, that it has filed for several brand-specific trademarks in the style of Exchange-Traded Funds (ETFs) and Separate Managed Accounts (SMAs).
Trump Media Files Trademarks for Bitcoin ETFs and SMAs
According to a February 6 press release, the filed trademarks include the Truth.Fi Bitcoin Plus ETF, Truth.Fi Bitcoin Plus SMA, and the Truth.Fi Made in America ETF, among others.
BREAKING: Trump Media & Technology Group (TMTG) plans to launch a Bitcoin Plus ETF.
This ETF is among other investment vehicles tied to Trump’s campaign promises.
The company, majority-owned by Trump, has filed trademarks under its TruthFi brand. pic.twitter.com/OzazLnJESz— Alek (@Alek_Carter) February 6, 2025
“We intend to provide investors a way to invest in American energy, manufacturing, and other corporations that offer a competitive alternative to the woke funds and debanking issues you find throughout the market,” TMTG CEO Devin Nunes said.
“We are exploring a range of ways to differentiate our products, including strategies related to Bitcoin,” he added. “We will continue to fine-tune our intended product suite to develop the optimal combination of options for investors who believe in America First principles.”
The six yet-to-be-launched financial services products are among the first announced under TMTG’s newly created fintech strategy, Truth.Fi, following its approval by the media company’s board late last month.
TMTG has allocated $250 million, custodied by Charles Schwab, as part of the expansion and is set to launch later this year.
“We look forward to launching Truth.Fi, introducing TMTG’s investment vehicles, and unlocking synergies,” said TMTG CEO and Chairman Devin Nunes. “Truth.Fi is a natural expansion of the Truth Social movement.”
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Trump Media and Technology Group Announces New Business
The company, which launched Truth Social in February 2022 and its streaming platform Truth+ late last year, has faced legal scrutiny in the past.
In December 2024, then-majority shareholder Donald Trump transferred $4 billion in Trump Media and Technology Group shares to a trust managed by his son, Donald Trump Jr., in an effort to mitigate potential conflicts of interest.
President-elect Trump transfers nearly $4 billion worth of his Trump Media shares to a trust https://t.co/bjn6KCl8Wv
— The Associated Press (@AP) December 20, 2024
Trump and his business associates have faced increased scrutiny in recent weeks since his inauguration on January 20.
Just a few days prior, the New York-born businessman and his wife, Melania, launched their respective namesake meme coins to both praise and criticism from the cryptocurrency community.
In a February 5 letter from consumer advocacy group Public Citizen to officials at the Department of Justice (DOJ) and the U.S. Office of Government Ethics (OGE), the group alleged that Trump’s meme coin violates anti-solicitation guidelines.
“The individual receives only a digital receipt (on a blockchain), which is analogous to a donor sending a check and receiving digital confirmation that the check was received,” the letter states, adding that he is effectively “asking for a gift that will benefit him personally.”
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