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A new investigation reveals that the family of US President Donald Trump has generated pre-tax gains of approximately $1 billion over the past year through a diverse portfolio of crypto-related ventures.
These Trump family-backed initiatives include memecoins, stablecoins, trading cards, and decentralized finance (DeFi) platforms.
According to the Financial Times, the TRUMP and MELANIA memecoins, which are tied to the president and his wife, reportedly generated around $427 million. Meanwhile, sales of the WLFI token brought in approximately $550 million.
The stablecoin project USD1, which is backed one-to-one by US Treasuries, has raised $2.71 billion from the company’s gains derived from reserves and fees.
“USD1 is very important to us and that should be very important, frankly, to anyone,” said Zach Witkoff, CEO of World Liberty Financial, at the Token2049 event in Singapore earlier this month.
Trump Family ‘Crypto Empire’ and Affiliated Investors
The investigation found that private investors have poured billions into the Trump family-backed crypto empire. For instance, Chinese blockchain entrepreneur Justin Sun invested $75 million in WLFI but later faced a wallet blacklist that impeded his ability to transfer WLFI tokens.
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Additionally, MGX, a sovereign wealth fund-backed entity from Abu Dhabi, reportedly provided $2 billion in funding to Binance using the USD1 stablecoin.
Furthermore, Trump Media & Technology Group (TMTG), which was previously operating at a loss, raised billions in 2025 to launch a utility token and a digital wallet. The firm has transformed into a $3 billion cash generator, with over 50% owned by Trump.
Crypto-Friendly Policy Moves, Market Surge Promoted Family Branding
The FT report noted that Trump family members, including his sons Donald Trump Jr. and Eric Trump, have actively promoted their crypto ventures by leveraging the family brand and political influence.
“My father was the first guy to run as sort of a pro crypto president. He saw the need,” said Donald Trump Jr., the eldest son of President Trump, during a panel at Token2049 in Singapore.
The family has also capitalized on public events to tout their tokens and boost their values. In May, the president scheduled a private dinner, limiting entry to the top 220 buyers of the memecoin, with total purchases exceeding $150 million.
Additionally, pro-crypto policy moves from the White House since the start of Trump’s tenure have drawn significant attention, coinciding with a surge in Bitcoin and other token prices.
“A year ago, on this very stage, they were making fun of what we’re trying to do, and now we’re the fastest-growing crypto ventures ever,” Donald Trump Jr. added. “You know, I think we’re doing pretty good, and like, as I said, we’re gonna deliver on the promises that we made. We’re gonna keep going. We have one of the greatest teams imaginable, and because we’re not just trying to do it ourselves.”
