Traditional Beverage Firm Safety Shot Ventures into Cryptocurrency with $25 Million BONK Treasury Plan

Safety Shot, the organization responsible for Yerbaé’s plant-based drink aimed at lowering blood alcohol levels, has entered the cryptocurrency market via a strategic alliance with the founding contributors of BONK.

This partnership features an initial distribution of $25 million in BONK tokens as part of an extensive BONK treasury initiative.

$BONK contributor @TheOnlyNom announces first stage of $BONK (@bonk_inu) Digital Asset Treasury with SafetyShotINC, establishing an initial $25M $BONK reserve. pic.twitter.com/2FSx4IA8lA

— The Solana Post (@thesolanapost) August 11, 2025

A recent press release indicates that Safety Shot is preparing for this treasury strategy by first addressing all outstanding debt obligations while sustaining a strong balance sheet with over $15 million in cash reserves.

The company intends to issue Preferred Shares valued at $35 million, which will be convertible into common stock shares.

Safety Shot BONK Treasury Strategy Intensifies TradFi Memecoin Bet

Safety Shot clarified that their decision to select BONK as their primary treasury asset is based on its unique competitive advantages, especially the technical benefits provided by the Solana blockchain, such as swift transaction speeds and low costs.

The first stage of the BONK Digital Asset Treasury is here @bonk_inu is partnering with @SafetyShotINC to establish an initial reserve of $25M in $BONK
Another strong step in growing The Dog’s reach, partnerships & long-term firepower#LetsBONK pic.twitter.com/bf5dbGcPgI

— bjoern (@bjoernbonk) August 11, 2025

These factors influenced their choice over Ethereum-based alternatives such as Shiba Inu (SHIB) and Pepe (PEPE), or inflationary tokens like Dogecoin (DOGE).

Safety Shot’s shift towards becoming a BONK treasury company was supported by their exclusive financial advisor, Dominari Securities, LLC, which had previously aided in the establishment of a Tron treasury company.

A source close to the Safety Shot partnership disclosed that the BONK treasury initiative had been in development for “several months,” with Monday’s $25 million announcement marking only the initial phase.

Moreover, this partnership is expected to enhance Safety Shot’s financial position, diversify its asset portfolio, and generate new opportunities for increasing shareholder value.

The traditional beverage company is currently traded on NASDAQ under the ticker SHOT, having declined 93.65% from its peak of $8.88 in February 2021 to $0.5582, according to TradingView data.

Source: TradingView

In the last 24 hours, SHOT has fallen by 51.04% and currently holds a market capitalization of $73.4 million. In contrast, BONK’s market cap surpasses $1.93 billion.

Looking at similar instances like BitMine Immersion, which amassed 833,000 ETH valued at $2.9 billion (approximately 5% of Ethereum’s supply) following their Ethereum treasury strategy launch, the company’s BMNR stock surged over 500% within a week and has recorded 637.25% year-to-date gains.

Safety Shot’s stock could potentially mirror this performance if its BONK treasury strategy is consistently executed.

Wall Street Embraces Meme Coins As Treasury Strategy and ETF Race Heats Up

Safety Shot’s initiative to create a BONK treasury strategy is part of a larger trend of publicly traded companies investigating memecoin-focused treasury strategies.

Recent months have seen a surge in corporate announcements within this domain.

In late July, NASDAQ-listed Bit Origin revealed plans for a $500 million DOGE treasury, positioning the company as the “MicroStrategy of DOGE.” Earlier,

Everything Blockchain Inc also disclosed MemeStrategy, a spinoff entity aimed at holding and managing a diversified memecoin portfolio, including PEPE, BONK, and SPX6900.

Additionally, there have been efforts to introduce meme coins to traditional Wall Street investors via ETF products.

At the start of 2025, Bitwise, a leading crypto index fund manager, filed for a Dogecoin (DOGE) exchange-traded fund (ETF) in Delaware.

This initiative advanced further when NYSE Arca officially submitted a 19b-4 proposal to list and trade its shares.

Likewise, prominent asset manager 21Shares announced on April 9 its collaboration with the House of Doge to launch Europe’s first Dogecoin ETP.

The Dogecoin ETP will be listed on the SIX Swiss Exchange under the ticker DOGE, offering traditional EU investors enhanced access to the cryptocurrency.

Beyond Dogecoin, popular meme coins like PENGU have recently garnered attention through Canary Capital’s S-1 registration filing, seeking U.S. Securities and Exchange Commission (SEC) approval for a new ETF aimed at investing in the $PENGU meme coin and Pudgy Penguins non-fungible tokens.

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