Survey Reveals 30% of Female Investors Prefer Bitcoin as Their Initial Investment in Long-Term Cryptocurrency Strategies

A recent survey conducted by the European cryptocurrency platform Bitpanda, which currently serves over 6 million customers, reveals that female investors favor long-term strategies when it comes to cryptocurrency investments.

The study found that 81% of female investors consider themselves inexperienced, yet many are committed to holding their investments for several years to enhance their wealth gradually. Nearly 49% intend to invest for a period of 1-5 years, while 39% have a time frame exceeding 5 years.

50% of Bitpanda’s female customers are focused on long-term investments. Source: Bitpanda

Women Show Strong Preference for Long-Term Investing

In contrast to short-term traders, female investors on Bitpanda tend to hold their assets for longer durations. According to the data, half of female investors prioritize long-term financial growth, seeking stability over quick returns.

When it comes to asset selection, women prefer well-established cryptocurrencies. The survey indicated that 30% of female investors choose Bitcoin (BTC) as their initial investment, compared to 24% of males. Overall, 54% of women invest in recognized digital assets such as Bitcoin, Ether (ETH), or Ripple (XRP).

Lack of Knowledge and Financial Barriers

Despite their interest in cryptocurrency, many women encounter obstacles when investing.

The survey highlights two primary challenges. 24% of female investors identify a lack of financial knowledge as their main obstacle, while 41% state that limited disposable income hinders them from achieving their investment goals.

These findings suggest that while more women are entering the crypto space, education and financial accessibility remain crucial factors influencing their investment decisions.

However, the study also indicates a steady increase in female participation within the cryptocurrency market.

Women who began investing in January 2024 have seen their portfolios grow by an average of 8.1% over the past year, indicating a growing confidence in digital assets.

More Women Enter Crypto Space

The trend of more women entering the cryptocurrency market is also reflected in another study conducted by Mudrex, an Indian crypto platform. Mudrex found that the number of female crypto investors increased tenfold in 2024-2025 compared to the previous year.

The data shows that women aged 25-30 represent the largest group of female crypto investors, accounting for 53% of the total. The second-largest segment is women aged 31-35, making up 36%, followed by younger investors aged 18-24 at 11%.

Investment preferences among women in the Mudrex survey align with the findings from Bitpanda, reinforcing the popularity of Bitcoin and Ether as top choices. Other well-known cryptocurrencies such as Ripple, Litecoin (LTC), and Solana (SOL) also rank highly. Notably, meme coins like Dogecoin (DOGE), Shiba Inu (SHIB), and Pepe Coin (PEPE) are gaining popularity, reflecting women’s interest in trending tokens.

The survey further revealed that 62% of female investors discuss financial decisions with family and friends, while 38% prefer to make independent choices.

Additionally, 65% of women trade individual cryptocurrencies, while 45% opt for coin sets, which are curated baskets of tokens designed to diversify portfolios.

The post Women Prefer Long-Term Crypto Strategies, With 30% Choosing Bitcoin as Their First Investment – Survey appeared first on Cryptonews.