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The Telegram team has unveiled a new platform that enables mini application developers to generate Toncoin (TON) through advertising.
A new traffic monetization solution, Adsgram, created by the TON community, has been launched on Telegram. This tool facilitates the integration of mini apps with an advertising system, allowing developers to earn income from ad placements.
Previously, mini app developers depended on direct ad sales, which restricted their revenue potential. The new advertising platform seeks to address the monetization challenges faced by GameFi applications on Telegram and within the TON ecosystem. Adsgram is distinct from the official advertising platform RevShare, which was introduced on Telegram in March. The new tool provides a variety of ad formats, including:
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- 15-second videos;
- static banners;
- channel subscriptions.
Adsgram accommodates major ad payment models, such as cost per thousand impressions or mille (CPM), and monitors metrics like click-through rate, conversion, and fill rate. Developers can earn between 0.5 TON ($3.8) and 2 TON ($16) per thousand impressions, depending on the audience.
At the time of its launch, the Adsgram network had already reached 8 million impressions daily, based on data from May 2024. Mini apps such as Gamee and Fonton Fantasy Football are available on the platform, with a primary audience from Nigeria, Bangladesh, and Germany. Advertisers on Adsgram include prominent exchanges, games, TON-based services, and gambling projects.
In April of this year, Pavel Durov, the Founder of Telegram, announced that the messenger’s developers are beginning to integrate The Open Network (TON) blockchain. Telegram already offers various Web3 features, including the launch of SphereBot and a rewards system for content creators.
Сообщение New Traffic Monetization Tool Based on TON Launched on Telegram появились сначала на CoinsPaid Media.
