Morgan Stanley Plans to Launch Cryptocurrency Trading for Retail Clients in 2026

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The American investment bank Morgan Stanley is set to initiate cryptocurrency trading, aiming to provide retail clients with access to digital assets in the first half of 2026.

Morgan Stanley Plans to Launch Cryptocurrency Trading for Retail Clients in 20260

Clients of E*TRADE, the online trading arm of Morgan Stanley, will soon have the opportunity to incorporate cryptocurrencies into their trading activities, as reported by CNBC.

The American investment bank views this initiative as a pivotal moment for the wealth management sector. To facilitate liquidity, custodial services, and settlements, Morgan Stanley is collaborating with the startup Zerohash.

As per Bloomberg, initially, E*TRADE clients will have the ability to trade , , and SOL directly. This approach allows for trading without intermediaries, which also heightens investor risk. Consequently, the bank is concurrently developing its own cryptocurrency wallet to serve as a custodian for client assets.

Jed Finn, Head of Wealth Management at Morgan Stanley, remarked that the launch of represents merely the “tip of the iceberg.” The bank’s ambitions extend beyond cryptocurrency trading to include the rollout of tokenized assets, such as digital representations of stocks, bonds, and real estate. Finn also emphasized that the bank’s leadership believes tokenization will be the next phase in the evolution of the industry, facilitating more effective capital management.

At the close of 2024, Morgan Stanley launched instant cross-border settlement for currency transactions for its corporate and institutional clients and emerged as one of the largest investors in global blockchain infrastructure, committing approximately $1 billion.

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