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Logan Paul has decided to sell one of the most unique Pokémon cards ever created, aiming to take advantage of what he perceives as a robust period for the collectibles market.
Key Takeaways:
- Logan Paul will put his record-setting Pikachu Illustrator card up for auction after receiving a $2.5 million advance from Goldin Auctions.
- The auction, highlighted in Netflix’s King of Collectibles, is scheduled to commence on Jan. 12.
- Strong interest in premium collectibles is driving rare Pokémon and sports cards into the realm of alternative assets.
The WWE personality and social media figure confirmed that he will auction his Pikachu Illustrator card, which he acquired in 2021 for nearly $5.3 million, a sum that established a Guinness World Record for the highest price paid for a Pokémon trading card in a private transaction.
The card will be auctioned through Goldin Auctions, one of the leading auction houses focused on sports memorabilia and collectibles.
Logan Paul Accepts $2.5M Advance as Pokémon Card Heads to Goldin Auction
Paul accepted a $2.5 million advance from Goldin Auctions founder and CEO Ken Goldin as part of the agreement.
This sale was featured in the most recent season of Netflix’s King of Collectibles: The Goldin Touch, which debuted on Dec. 23.
Goldin stated that the auction will be available exclusively on the Goldin Auctions website starting Jan. 12.
Goldin estimates that the card could sell for between $7 million and $12 million, potentially establishing a new record for Pokémon collectibles.
Paul had previously declined a $7.5 million offer for the card, highlighting the significant increase in prices at the upper end of the market in recent years.
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“The Pokémon market is hot. It’s hotter than it’s ever been,” Paul remarked in a joint interview with Goldin on Bloomberg TV. “Ken presented me with an offer I could not refuse.”
Logan Paul has agreed to sell his rare Pokémon card that he bought for nearly $5.3 million.
He states Pokémon collectibles have provided “higher returns than the stock market in the past 20 years.” https://t.co/tA6hCNKe02 pic.twitter.com/kCDTkmVLdl— Bloomberg (@business) December 24, 2025
Goldin characterized high-end collectibles as an alternative asset class that has garnered increasing interest from affluent buyers.
He cited record sales in other areas of the market, including sports cards, as proof of ongoing demand.
“That’s how you see a basketball card featuring Michael Jordan and Kobe Bryant sell for $12.5 million,” he noted.
Pokémon’s 30-Year Fans Are Driving Today’s Collectibles Boom
The timing of the sale also aligns with changing demographics among collectors. Pokémon will celebrate its 30th anniversary in 2026, and many fans who grew up with the franchise now possess the disposable income to compete for rare items.
Goldin mentioned that this generation has different tastes compared to earlier collectors, often preferring cultural icons over traditional fine art.
Paul, a dedicated collector, has consistently demonstrated his passion for rare Pokémon cards through social media and public appearances.
He gained fame alongside his brother Jake Paul on Vine and YouTube before expanding into boxing, wrestling, and entertainment.
Jake Paul recently faced a notable defeat in a boxing match against former heavyweight champion Anthony Joshua in a bout streamed live on Netflix.
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