K33 Introduces Bitcoin-Backed Loans for Borrowing

K33 has introduced a new lending product backed by cryptocurrency, enabling qualified clients to borrow USDC against Bitcoin and other digital currencies without the need to liquidate their assets.

Key Takeaways:

• K33 now provides USDC loans secured by Bitcoin, facilitating liquidity without the necessity of asset liquidation.
• This initiative utilizes K33’s Bitcoin treasury to create yield and broaden its service offerings.
• K33 emerges as one of the pioneering Nordic providers of regulated crypto-backed lending.

This launch represents one of the initial products of its nature in the Nordic area, where access to crypto-collateralized loans has been generally scarce.

The offering allows clients to access liquidity while retaining long-term exposure to digital assets, a feature that is increasingly appealing to investors hesitant to liquidate their positions during volatile market conditions.

K33 Connects Crypto-Backed Loans with Its Bitcoin Treasury Strategy

K33 trades on the Nasdaq First North Growth Market and functions as a digital asset brokerage and infrastructure provider catering to institutional and high-net-worth individuals.

As per K33, the lending service is intricately linked to its expansive Bitcoin treasury strategy, which is focused on utilizing balance-sheet assets in a manner that satisfies both client requirements and internal revenue creation.

“Crypto-backed loans provide clients with liquidity without the need to sell assets they are committed to for the long haul,” stated Torbjørn Bull Jenssen, CEO of K33.

He further noted that this product embodies a methodical approach to leveraging the company’s Bitcoin reserves rather than keeping them idle.

Globally, crypto-backed lending has gained traction, especially among firms looking for alternatives to conventional credit markets.

Press Release
K33 Launches Crypto-Backed Loans — Utilizing Bitcoin Treasury to Generate Yield and Broaden Product Range
Full press release available here: https://t.co/snfaDjGXH9 pic.twitter.com/9n5Z5JRkNQ

— K33 (@K33HQ) January 19, 2026

<pnevertheless, in the nordic region, regulatory caution and infrastructure limitations have impeded uptake.

K33’s entrance into this market positions it as a frontrunner providing a regulated, brokerage-supported solution tailored for local clients.

The company indicated that the loans are crafted to fulfill several strategic objectives: enhancing client engagement, broadening K33’s product offerings, and establishing a yield-generating application for its Bitcoin treasury.

By merging brokerage services with balance-sheet-supported products, K33 intends to bolster its reputation as a comprehensive digital asset firm.

The launch will commence on a limited scale. K33 is initially onboarding a chosen group of clients, with wider availability contingent on demand and eligibility evaluations.

Interested individuals can express their interest, with loan conditions subject to personalized review and agreement.

World Liberty Financial Joins DeFi Lending as USD1 Stablecoin Climbs

Last week, World Liberty Financial, a decentralized finance initiative associated with the family of U.S. President Donald Trump, also unveiled a lending and borrowing platform as its USD1 stablecoin exceeds $3.5 billion in circulating supply.

The new offering, World Liberty Markets, enables users to lend and borrow digital assets via a unified on-chain marketplace focused on USD1 and the project’s governance token, WLFI.

The lending platform accommodates collateral such as Ether, tokenized Bitcoin, and prominent stablecoins like USDC and USDT, with infrastructure supported by Dolomite.

This launch occurs as on-chain lending is regaining momentum following the failure of centralized crypto lenders in the previous market cycle.

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