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The Japanese e-commerce giant Mercari has revealed its plan to distribute Bitcoin (BTC) as part of its newest promotional initiative.
In a press release from Mercari dated July 1, the company’s cryptocurrency division, Mercoin, announced the launch of an “invitation campaign” for its Bitcoin trading platform.
The organization stated that the campaign will continue until July 31, encouraging Mercari users to invite others to join the platform.
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Both individuals sending invitations and those receiving them will earn 200 yen (approximately $0.12) in Bitcoin for each person they invite.
The company indicated that there is “no limit to the number of individuals” users can invite. Additionally, individuals can also obtain 200 yen worth of Bitcoin by entering a special signup code.
The firm released an advertisement to promote the introduction of its BTC services, featuring prominent figures such as former professional wrestler Riki Choshu and actress and singer Haruka Shimazaki.
Mercari is a relatively recent entrant to the Japanese cryptocurrency exchange market. However, it has experienced remarkable success since venturing into BTC and crypto.
Its cryptocurrency trading service “boasts the highest number of new cryptocurrency users in the industry,” according to Japan’s CoinPost, “with over 2.2 million users as of May 30.”
Data gathered by the Japan Virtual and Cryptoassets Exchange Association indicates that 61.5% of all new crypto wallets created from the end of March 2023 to the end of March 2024 were established on the Mercari platform.
Mercari introduced its Bitcoin trading service features in March 2023. This year, the company has aimed to integrate these features with its primary “online flea market” operations.
In February, the firm launched a feature enabling customers to utilize their Bitcoin holdings to purchase items on the Mercari platform.
E-commerce Company Also Provides ETH Trading
The firm has similarly introduced features for Ethereum (ETH). In May, it initiated a service that allows customers to exchange their loyalty points for Ethereum tokens.
Merchants can also take advantage of a feature that permits them to receive ETH instead of fiat currency when finalizing a sale.
Japan’s economy shrank more than initially reported in the first quarter, the government said in a rare unscheduled revision to gross domestic product data, darkening prospects for a fragile recovery https://t.co/1kC36Z6WNV
— Reuters (@Reuters) July 1, 2024
Mercoin stated that the “reason behind” the significant “increase” in new crypto wallets was “the expansion of a customer base that has not previously been exposed to cryptocurrencies.” Mercoin added:
“This campaign will help us further expand the number of new Bitcoin traders.”
The post Japanese E-commerce Giant Mercari to Give Away Bitcoin in Promotion Drive appeared first on Cryptonews.
