Interest in “Crypto” Declines as Google Searches Reach Lowest Point in a Year

Global enthusiasm for cryptocurrency seems to be diminishing as 2025 approaches its conclusion, with Google search statistics indicating a significant decline in retail interest.

Key Takeaways:

• Google search interest for “crypto” has reached a one-year low in the US, indicating weak retail participation.
• Market downturns, losses in memecoins, and regulatory shocks have undermined investor trust.
• Bitcoin’s extended period of consolidation has not succeeded in attracting retail traders back.

Global searches for the term “crypto” are currently just above a one-year low, while search activity in the United States has already dropped to its lowest point in the last 12 months, reflecting subdued investor sentiment in major markets.

Data from Google Trends, which assesses search interest on a scale from 0 to 100, reveals that global searches for “crypto” fell to 26 on Monday, just two points above the yearly low of 24.

US Crypto Search Interest Reaches 1-Year Low as Retail Engagement Declines

In the United States, search volume has decreased to 26, marking a complete one-year low. This decline illustrates a broader retreat in retail engagement following months of market volatility and diminishing enthusiasm for speculative investments.

Search interest sharply declined during the April market sell-off instigated by U.S. President Donald Trump’s extensive tariff policy, and has struggled to bounce back since.

Commenting on the trend, crypto analyst Mario Nawfal noted that retail participation has nearly vanished.

“There is close to no retail interest in crypto right now,” he stated, adding that public confidence was shaken by the failure of prominent memecoins associated with the Trump family, many of which have lost over 90% of their value from peak levels.

Nawfal observed that casual investors who previously inquired about crypto have become silent, highlighting the significant shift in sentiment.

The decline in search activity reflects broader market psychology, which remains fragile months after a severe downturn in October.

There is close to no retail interest in crypto right now
Do we need to start pumping the dino coins again to get retail to come back?
After the Trump/Melania memecoin drama it seems that retail lost a lot of faith in the space
None of my normie friends or family ask me… pic.twitter.com/ZNnOwT4FKe

— 0xMarioNawfal (@RoundtableSpace) December 27, 2025

This flash crash eliminated nearly $20 billion in leveraged positions within a single day, with some altcoins plummeting by as much as 99%.

Bitcoin also experienced a significant reversal, dropping from an all-time high exceeding $125,000 to approximately $80,000 by November.

Since then, the asset has fluctuated within a narrow range between $80,000 and $90,000, providing few incentives to rekindle retail enthusiasm.

Crypto Fear Index Remains in Fear Zone Following November Low

Other sentiment indicators reflect a similar narrative. The Crypto Fear and Greed Index fell to a yearly low of 10 in November, indicating “extreme fear” among investors.

Although the index has since slightly recovered to 28, it remains firmly in fear territory, suggesting that caution continues to prevail in market behavior.

In October, BitMEX co-founder Arthur Hayes and BitMine chair Tom Lee suggested Bitcoin could still rise to $250,000 before the year concludes.

Instead, Bitcoin has declined by about 3% over the past 30 days, with sentiment worsening throughout December.

Last week, K33 also indicated that Bitcoin’s prolonged sell-side pressure from long-term holders may be nearing its limits after years of consistent distribution.

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