Disclaimer: Information found on CryptoreNews is those of writers quoted. It does not represent the opinions of CryptoreNews on whether to sell, buy or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk.
CryptoreNews covers fintech, blockchain and Bitcoin bringing you the latest crypto news and analyses on the future of money.
Formula 1 and Kris Marszalek’s Crypto.com will prolong their prominent partnership until 2030, as announced in a press release on December 19.
Crypto.com And Formula 1 Maintain Partnership
As stated in the Thursday press release, the alliance between the two entities – which has been in place since 2021 – will focus on developing unique fan experiences at several major races over the next five years.
We have extended our exclusive partnership with F1 until 2030.
Among F1, UFC, and Champions League https://t.co/pFc4Pz9nFR has the most significant brand visibility of any company in our sector. https://t.co/aJS20nMNJJ— Kris | Crypto.com (@kris) December 19, 2024
“We’ve had a fantastic partnership with Crypto.com since 2021, and this extension will make them one of our longest-standing partners,” said Chief Commercial Officer Emily Prazer. “Our sport has evolved considerably during this period, so we are pleased to have them continue with us until 2030 and we look forward to seeing how they connect with fans through their race activations.”
The announcement indicated that both organizations have seen significant growth since the inception of their partnership; Formula 1 has attracted 1.5 billion viewers for its Grands prix, while Crypto.com claims over 100 million users globally.
“Formula 1 was among our initial global sports partnerships and a crucial factor in establishing Crypto.com as the most recognized crypto brand worldwide,” stated Steven Kalifowitz, Chief Marketing Officer of Crypto.com.
Related Posts
“We remain optimistic about the future of crypto,” he added. “We can assertively say that crypto is here to stay, and we are eager to maintain the momentum with Formula 1.”
Kris Marszalek Meets With Donald Trump
The ongoing collaboration arrives at a pivotal moment for Crypto.com as it gears up to launch expanded offerings through its new initiative, Roadmap 2025.
This week, the crypto firm garnered attention when its CEO Kris Marszalek visited President-elect Donald Trump’s Mar-a-Lago estate for a meeting with the New York-born businessman.
The two are said to have discussed the establishment of a federal bitcoin stockpile and the creation of a crypto-friendly regulatory environment.
In a December 16 X post by Marszalek, the crypto executive is pictured alongside the incoming president with the caption: “honored to have a seat at the table.”
Trump, who launched his family’s crypto platform World Liberty Financial earlier this year, has consistently promised to implement pro-crypto regulations upon his return to the Oval Office next month.
“We will have regulations,” Trump remarked at the Bitcoin 2024 Conference this past summer, adding, “but from now on, the rules will be written by those who support your industry, not those who oppose it.”
The post Formula 1 And Crypto.com Announce Extended Partnership Through 2023 appeared first on Cryptonews.
