Ethereum Experiences Highest Google Search Surge Since 2021 as ETH Approaches All-Time High

Global interest in “Ethereum” has reached its peak since 2021, as indicated by Google Trends data, showcasing a rise in public focus as the cryptocurrency nears all-time high prices.

This increase aligns with a surge in institutional involvement, driving Ether to $4,670 on Wednesday and bringing it within 5% of its November 2021 record high.

Google’s data reveals significant growth in search activity over the past few weeks, culminating in a sharp increase that surpasses all previous highs from the last three years.

North Macedonia, Switzerland, Singapore, Slovenia, and Austria topped the list of search interest, reflecting a wide-ranging global curiosity.

Source: Google Trends

Institutional Demand Drives ETH Upward as Treasuries Reach $16.4B

This rise in interest corresponds with an 8% increase in Ether’s price within a single day, fueled by growing demand from institutional investors and corporate treasuries. Data from strategicethreserve.xyz indicates that Ethereum-focused treasuries now possess $16.4 billion worth of ETH.

Simultaneously, Ethereum’s network activity has achieved an all-time high, with daily transactions reaching approximately 1.875 million, according to CryptoQuant.

Ethereum Approaching Price ATH While Transaction Count Hits Record High
“Ethereum’s network activity has surged to unprecedented levels, with daily transactions reaching an all-time high of approximately 1.875 million.” – By @CryptoOnchain pic.twitter.com/IdZkVHAdTZ

— CryptoQuant.com (@cryptoquant_com) August 13, 2025

Jamie Elkaleh, chief marketing officer at Bitget Wallet, stated that more companies are incorporating Ethereum into their treasuries as a strategic financial asset rather than merely a speculative investment. By staking ETH, businesses can generate passive income while contributing to the network’s security, he explained.

Nonetheless, co-founder Vitalik Buterin has warned that excessive leveraging of these assets could destabilize the ecosystem if forced liquidations take place.

BlackRock, Fidelity Lead Record ETH ETF Inflows

Ryan Lee, chief analyst at Bitget, observed that spot Ethereum ETF inflows surpassed $1 billion on August 11, spearheaded by BlackRock’s ETHA and Fidelity’s FETH. He attributed the inflows to Ethereum’s expanding role in DeFi and Web3, along with improved macroeconomic sentiment following softer US inflation figures.

Lee also highlighted the potential long-term effects of President Trump’s executive order permitting cryptocurrencies in 401(k) plans. Such regulatory changes, combined with ETF momentum and corporate accumulation, could enhance crypto’s presence in mainstream investment portfolios, he noted.

Piyush Walke, derivatives research analyst at Delta Exchange, remarked that Ethereum has significantly outperformed Bitcoin in recent weeks, achieving a 25% increase in August compared to Bitcoin’s 3% rise.

Walke attributed the rally to robust institutional inflows, technical breakouts, and optimism surrounding Ether ETFs. Monday marked the highest daily net inflows for spot Ether ETFs at $1.01 billion, coinciding with a 90% price increase over the past 40 days, he noted.

“Often regarded as a bellwether for altcoins, Ethereum’s momentum could signal a broader capital rotation into the wider altcoin market,” he added.

BitMine and SharpLink Fuel Bullish Momentum with Significant ETH Acquisitions

Institutions like BitMine and SharpLink have significantly boosted their ETH holdings, in some instances by several hundred percent. These acquisitions have reinforced bullish technical indicators and propelled prices through critical resistance levels.

Analysts suggest that its current momentum may indicate a capital rotation into other digital assets.

With search interest rising and institutional participation increasing, Ethereum’s approach to its all-time high is being closely monitored by both retail traders and large investors.

Many will be observing whether the current demand can sustain the rally and potentially elevate the cryptocurrency to new heights.

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