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[PRESS RELEASE – Stockholm, Sweden, June 7th, 2023]
ChromaWay to Incorporate Blockchain Features into BLK DNM, Leading Connected Fashion and Promoting Responsible Industry Practices
The blockchain technology firm ChromaWay, based in Stockholm, has announced its acquisition of the renowned Swedish-American fashion label BLK DNM.
This acquisition coincides with the recent reestablishment of BLK DNM as a contemporary, community-oriented fashion brand. It represents ChromaWay’s inaugural acquisition of an established entity aimed at facilitating real-world decentralization: specifically, fostering positive behavioral shifts, equitable access, and enhanced user control within conventional sectors.
- ChromaWay’s blockchain features will be embedded into BLK DNM’s strategy and offerings, marking the first significant application of the technology in the fashion realm.
- By leading the way in ‘connected fashion,’ BLK DNM aims to encourage more responsible practices within the industry.
- Initial technological advancements will be disclosed prior to the unveiling of BLK DNM’s F/W 2023 collections.
Initial innovations to be unveiled in BLK DNM’s F/W 2023:
ChromaWay’s blockchain features will be integrated in an innovative manner into both the BLK DNM brand and its products. As a result, BLK DNM will emerge as a leader in ‘connected fashion’ – utilizing technology to foster community and accountability within the fashion sector – signaling the first notable application of blockchain technology in an industry that has yet to be significantly influenced by Web3 advancements.
BLK DNM will announce the first set of technological innovations based on ChromaWay’s ‘Chromia’ relational blockchain in the upcoming weeks. This will encompass both software and hardware innovations incorporated into BLK DNM’s F/W 2023 collections, grounded in the ethical and communal principle of ‘connected fashion.’
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Toni Collin, CEO of BLK DNM, and Henrik Hjelte, CEO and Co-founder of ChromaWay
Henrik Hjelte, CEO and Co-founder of ChromaWay, states: “BLK DNM embodies an ethical mission and has decentralization at its core – it already represents a borderless community. It was a natural alignment with our goal to revolutionize the fashion sector through innovation. The upcoming technology rollout from BLK DNM will demonstrate the potential of our blockchain capabilities to instigate genuine behavioral change in an industry that has previously struggled with its environmental challenges and to embrace advancement.”
Toni Collin, CEO of BLK DNM, remarks: “Our industry needs to embrace innovation: the environmental consequences of fast fashion are entirely unacceptable, and concurrently, as the world becomes increasingly digital, the notion of community is evolving. This is why BLK DNM’s partnership with ChromaWay is so promising. The capacity of this technology to foster real change in fashion is clear, yet no one else in the sector is utilizing it effectively at this time. Together, BLK DNM and ChromaWay are creating something genuinely unique and groundbreaking. We will soon be able to unveil the first innovations.”
About ChromaWay
ChromaWay is a frontrunner in blockchain technology, focusing on the development and implementation of advanced, scalable blockchain solutions for enterprises and governmental bodies. Founded in 2014 and located in Stockholm, Sweden, the company has been instrumental in promoting the widespread adoption of blockchain technology. Its flagship product, the relational blockchain Chromia, allows developers to create decentralized applications (dApps) utilizing a relational database model that provides unmatched scalability and adaptability.
About BLK DNM
BLK DNM is a Swedish-American fashion label known for its exceptional quality in timeless tailoring, leather, and denim. Following its 2023 rebranding as an entry-luxury fashion house under the guidance of new Creative Director Jessy Heuvelink, BLK DNM emphasizes enduring craftsmanship and aesthetic timelessness, encouraging customers to cherish each piece for years and across generations.
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