Animoca Brands and Lympo Collaborate with UFC Champion Rose Namajunas on Digital Sports Memorabilia Initiative

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Animoca Brands and Lympo Collaborate with UFC Champion Rose Namajunas on Digital Sports Memorabilia Initiative

[PRESS RELEASE – Vilnius, Lithuania, April 25th, 2023]

Animoca Brands, a company dedicated to enhancing digital property rights within gaming and the metaverse, along with its subsidiary Lympo, a prominent global sports NFT ecosystem, has today announced a collaboration with Ultimate Fighting Championship (UFC) champion Rose Namajunas to launch a digital memorabilia collecting initiative titled “Build Your Own Fighter with Thug Rose.”

The collector’s initiative “Build Your Own Fighter with Thug Rose” is a Digisport collectible NFT project that provides an interactive collect-and-earn experience for sports enthusiasts. It showcases distinctive and limited-edition digital assets that users can purchase and exchange. The project is aimed at Rose’s supporters and the Web3 community, enabling them to possess unique digital items and engage in a new phase of combat sports interaction. This limited-time opportunity will be accessible from May 26 to June 18, 2023, at http://rose.digisport.xyz.

Rose Namajunas is an American female mixed martial artist affiliated with the UFC. Competing in the women’s strawweight division, Namajunas has secured the UFC Women’s Strawweight Championship on two occasions. She currently ranks second in the UFC Strawweight Rankings for 2023.

The collector’s initiative encourages fans of Rose Namajunas and sports aficionados to take part by gathering digital sticker NFTs sourced from limited-edition NFT mystery boxes. After accumulating a sufficient number of digital stickers, participants can redeem rewards such as signed memorabilia and in-person experiences with Rose. Furthermore, participants will have the chance to design custom fighter character avatars inspired by Rose Namajunas.

Yat Siu, co-founder and executive chairman of Animoca Brands, stated: “The collaboration with Rose Namajunas presents a significant opportunity to introduce blockchain and NFTs to a worldwide audience of sports fans. This partnership highlights the fan engagement potential of and promotes a deeper understanding of these emerging technologies among supporters.”

Tadas Maurukas, the CEO and co-founder of Lympo, remarked: “By merging the thrill of sports with Web3 technology, the partnership with Thug Rose will transform how we interact with sports. We are excited to offer a platform that allows fans to connect with their favorite athletes in a novel and engaging manner while also exploring the potential of blockchain.”

About Lympo

Lympo, a subsidiary of Animoca Brands, aims to deliver authentic digital ownership-based sports experiences through innovative, high-quality solutions. Lympo is developing a digital sports ecosystem centered around officially licensed athletes’ non-fungible tokens (NFTs). Its offerings include NFT Minting and NFT Staking Platforms. Lympo possesses the intellectual property rights to over 50 leading athletes globally, including five-time World Chess Champion Magnus Carlsen, recognized as one of the greatest chess players ever; Slovenian basketball star Goran Dragic; and Rose Namajunas, the two-time UFC Women’s Strawweight Champion.

​About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and recognized as one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a frontrunner in digital entertainment, blockchain, and gamification, striving to advance digital property rights and contribute to the formation of the open metaverse. The company develops and publishes a diverse range of products, including original games such as The Sandbox, Phantom Galaxies, Life Beyond, Crazy Kings, and Crazy Defense Heroes, as well as products leveraging popular intellectual properties like Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It operates multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Life Beyond Studios, Notre Game, TinyTap, Be Media, PIXELYNX, and WePlay Media. Animoca Brands maintains a growing portfolio of over 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For additional information, visit www.animocabrands.com or follow on Twitter or Facebook.

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