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A newly established South Korean social club aimed at the ultra-wealthy, which charges an annual membership fee of KRW 1 billion ($734,290), may potentially exclude individuals who have amassed their wealth through cryptocurrency trading, according to a report.
A journalist from the South Korean publication Kookmin Ilbo visited the club, known as DYAD Cheongdam, and reported:
“Not everyone with wealth can gain entry to the club. DYAD has not revealed its precise membership criteria. However, it is understood that individuals with an excessive number of tattoos or those who have profited from cryptocurrency trading may face challenges in becoming members.”
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The journalist further noted that individuals who could “harm the club’s reputation” would “not be accepted.” The club is set to officially open in the summer of 2026 and is situated in Cheongdam, one of Seoul’s wealthiest neighborhoods.
A store in Cheongdam, one of the most affluent districts in South Korea. (Source: K Streets Tour)
According to its website, DYAD is South Korea’s “first high-end members’ club.” The club claims it will offer guests a blend of “business and leisure.”
It also states that it serves as a venue for members to exchange their “vision and taste with a select group of appealing individuals.”
Prospective members must be between the ages of 19 and 60. Membership will only be granted to those who submit letters of recommendation from two current members.
DYAD openly asserts that it has drawn inspiration from renowned private members’ clubs in major international cities.
It cites some of its significant influences as the Core Club in New York and London’s Soho House.
Source: dyad-cheongdam.com
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The club’s amenities include a variety of advanced fitness, meditation, and longevity programs. It also features business meeting spaces and a “biohacking lab.”
The Kookmin Ilbo journalist mentioned visiting a “super-luxurious kitchen that included a sink and storage cabinet valued at 100 million won ($73,049) each.”
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— The Korea Times (@koreatimescokr) July 3, 2025
The journalist noted that “over 100 individuals have already signed up” for the club prior to its opening. Besides the KRW 1 billion membership fee, members will also incur various additional expenses, as reported by the newspaper.
Park Ae-jung, the head of DYAD’s marketing and public relations division, stated:
“Our members comprise businesspeople, startup CEOs, and individuals from the cultural and artistic sectors. We have proactively selected some clients and reached out to them first. However, there are also those who learned about us through acquaintances and contacted us directly.”
The newspaper indicated that the club aspires to become the “Casa Cipriani of South Korea.” Casa Cipriani is a social club located in New York, with current and former members reportedly including Drew Barrymore, John Legend, Blake Lively, Ryan Reynolds, and Taylor Swift.
However, Kookmin Ilbo pointed out that Casa Cipriani’s annual membership fee is approximately $5,000, significantly lower than DYAD’s fee.
As the expiration date for the U.S.-designated mutual tariff deferral approaches, Korea’s online platform law — long criticized by the Trump administration as an example of “nontariff barrier” — has emerged as a key point in Korea-U.S. trade negotiations. https://t.co/OuMGceJyQq
— The Korea JoongAng Daily (@JoongAngDaily) July 3, 2025
A survey released last month by the financial group KEB Hana revealed that more than half of South Koreans have experience with cryptocurrency trading.
Nearly one-third of crypto traders are currently holding onto their assets in anticipation of greater profits in the future, according to the researchers.
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