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Technology leader Google has unveiled a new policy designed to endorse blockchain-related content on its Play Store. This policy mandates that items such as non-fungible tokens (NFTs) and other blockchain applications adhere to particular guidelines to remain available on the platform. Google’s main goal is to prioritize user safety while encouraging innovation and creativity in the blockchain sector.
In a statement, Google highlighted its dedication to ensuring a secure environment for its users. The “Blockchain-based Content Policy” will concentrate on content that pertains to “tokenized digital assets secured on a blockchain.” Developers must clearly indicate if their applications or games involve the sale or generation of tokenized digital assets, including NFTs. This information can be submitted via the “Financial Features declaration form” located on the Play Console’s App Content page.
Additionally, developers will be barred from promoting or glorifying potential profits from gameplay or trading activities within their applications. The policy seeks to avert misleading or deceptive practices that could misrepresent the actual value or intent of tokenized digital assets.
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The policy also tackles NFT gamification, specifying that players cannot trade NFTs acquired in-game for real-world monetary compensation. Instead, it suggests that these NFTs should be utilized within the game to enhance the user experience or facilitate progress.
Google provided instances of situations where developers might unintentionally breach the policy. For example, creating applications that sell bundles of undisclosed NFTs or designing pay-to-play social casino games that offer NFTs as rewards would be deemed non-compliant.
The implementation of the new policy is set to commence later this summer, with a select group of developers testing the experience. A wider rollout is anticipated by the end of the year.
Google’s effort to establish regulations for blockchain-related content on the Play Store reflects its commitment to user safety and creating a secure environment. By balancing innovation with safety, Google aims to facilitate the advancement and evolution of blockchain technologies within its platform.
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