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On Wednesday, Google revealed its plans to permit developers to integrate Non-Fungible Tokens (NFTs) into their Android applications and games, offering clear guidelines and transparency for blockchain game creators. The updated regulations, set to be fully implemented by year-end, aim to improve user experience and encourage the adoption of blockchain technology.
As stated in Google’s blog post, developers of blockchain-based games will need to indicate the game’s classification as a blockchain game on the content page of the Google Play Store. Furthermore, they are required to notify users if any in-app products within the Android games are linked to NFTs. Importantly, Google will permit NFTs to unlock in-app content, irrespective of where the NFT was acquired, differing from Apple’s existing limitations.
The revised policy underscores the importance of transparency with users regarding tokenized digital assets. Google’s new guidelines restrict developers from promoting or glorifying any cryptocurrency or NFT trading activities, ensuring adherence to the Real-Money Gambling, Games, and Contests policy. In-game NFTs may be offered to players, but they cannot be used for wagering, and sweepstakes are also prohibited.
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It is important to highlight that Google Play’s revenue is mainly derived from service fees, with only those developers who sell paid applications or in-app access to digital content or services being subject to these fees. Over 99% of developers fall within the 15% or lower service fee category.
Publishing applications on the Apple App Store necessitates compliance with the App Store Review Guidelines, which provide developers with a definitive set of rules regarding acceptable content. Noncompliance with these guidelines may lead to app rejection or removal from the App Store.
NFTs are digital assets built on blockchain technology, often linked with Ethereum and Polygon. Unlike cryptocurrencies, NFTs signify unique items such as artwork, collectibles, or virtual real estate, with each token being singular and indivisible.
Google’s choice to permit NFT integration in Android games and applications reflects the growing acknowledgment and adoption of blockchain technology and the potential for NFTs to enrich user experiences within the digital landscape.
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