Yandex named the share of search queries about cryptocurrencies, 2026/01/22 14:29:06

Analysts from the Russian company Yandex told RIA Novosti that of the 6 billion search engine user requests related to finance, 1.8% were for cryptocurrency.

However, Yandex assures that audience interest in digital assets “has ceased to be purely theoretical.” Requests for specific actions – “buy”, “withdraw”, “exchange”, “wallet” – form 20.6% of the total search interest in the topic. The share of queries like “rate”, “forecast” and “what is this” reaches 22.5% of the volume.

“This structure of queries indicates a high level of practical interest in the topic: the shares of theory and practice in crypto queries are comparable. Users are looking not only for reference information, but also for solutions for real actions – for purchases, transfers and working with infrastructure,” Yandex told the agency.

User behavior differs depending on the type of asset. Practical queries dominate about tokens pegged to fiat currencies or commodities. These instruments are more often considered as a means of settlement, transfer and storage of value, rather than an object of speculation, Yandex told RIA Novosti.

In the public perception, USDT and similar assets are perceived more as a digital analogue of a payment instrument than as an investment asset – this fundamentally distinguishes stablecoins from more volatile cryptocurrencies, interest in which is still largely determined by expectations of price fluctuations, writes the Russian news agency.

Earlier, the Russian National Association of Pawnshops (NOL) reported that pawnshops will be able to increase their total portfolio tenfold after they begin to accept cryptocurrencies as collateral.