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Korean bloggers may be required to disclose their cryptocurrency portfolio composition., 2026/02/25 14:29:34
The National Assembly of South Korea has begun deliberating on a bill that would require bloggers promoting digital assets to disclose information about their cryptocurrency portfolios and the compensation received for endorsing these assets.
The proposal was introduced by Kim Seung-won, a member of the ruling Democratic Party of South Korea. The bill’s author argues that these measures will help prevent situations where unscrupulous crypto advisors intentionally mislead individuals. According to the lawmaker, some influencers disseminate deliberately inaccurate information, primarily acting in their own interests. By publishing false information for payment, bloggers manipulate asset prices, thereby harming investors.
Should the legislation be enacted, it will apply to all bloggers discussing digital assets, providing investment advice or recommendations via social media and streaming platforms. Crypto bloggers will be required to disclose whether they received payment for promoting and recommending tokens, as well as to publicly share the types and amounts of cryptocurrency assets they personally own.
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The bill stipulates penalties for non-compliance, similar to those currently in effect in South Korea for price manipulation and insider trading (front-running)—including imprisonment for a minimum of one year, confiscation of earnings, and fines that significantly exceed illegal profits.
In some countries, there are already regulations regarding misleading crypto recommendations. In the United Kingdom, the promotion and advertising of cryptocurrencies must be approved by a regulatory authority; otherwise, criminal liability may arise, with penalties including imprisonment for up to three years. In the United States, influencers face fines for promoting crypto assets without disclosing payment.
At the end of January, the Italian Securities and Exchange Commission established fines of up to 5 million euros ($5.9 million) for crypto bloggers advertising investments in cryptocurrencies or financial products without government approval.
