73% of major firms are prepared to invest in cryptocurrencies, according to a study., 2026/03/18 18:51:37

A survey conducted by the American cryptocurrency exchange Coinbase and EY-Parthenon among 351 corporate investors reveals that 73% intend to boost their investments in digital assets by the end of the year, while 74% anticipate growth in the cryptocurrency market over the next 12 months.

Despite the correction that began in October of the previous year, major companies maintain confidence in the long-term outlook of the cryptocurrency market. Nearly half of the respondents (49%) have started to focus more on risk management and liquidity control to safeguard against the volatility risks associated with crypto assets.

Regulated products have emerged as an entry point for large firms into the cryptocurrency market, the authors of the study noted. Two-thirds of survey participants (66%) have already invested in spot cryptocurrency exchange-traded funds (ETFs) and exchange products (ETPs), while 81% stated that they prefer to access spot trading of cryptocurrencies through registered instruments. This indicates that large investors are paying attention to compliance with regulatory requirements by platforms, as it is crucial for ensuring the protection of market participants’ rights, explained representatives from Coinbase and EY-Parthenon.

Researchers highlighted the increasing interest of corporate investors in stablecoins and tokenized real-world assets (RWAs). 86% of investors reported that they use or are actively exploring stablecoins for transactions and internal cash management.

Over the past year, the interest of asset management firms in asset tokenization has risen from 40% to 64%, with 63% of investors expressing interest in investing in tokenized assets, according to the survey results. Investors are convinced that tokenization has the potential to significantly alter the existing structure of the financial market. 61% of investors expect that within the next three to five years, asset tokenization will simplify trading, clearing, and settlement processes.

65% of companies planning to increase their investments in crypto assets by the end of the year identified clarity in cryptocurrency regulation as the primary factor influencing their decision to purchase digital assets. At the same time, regulatory uncertainty raises concerns for 66% of investors, the study’s authors reported.

According to a survey conducted last year by Grayscale, 40% of affluent American investors were willing to include Bitcoin in their portfolios, citing it as an effective hedge against inflation and economic downturns.