Top ETP company launches continuous 24/7 liquidity for tokenized equities, gold, and money market funds.

ETP market leader Flow Traders has introduced a 24/7 over-the-counter (OTC) liquidity service for tokenized assets.

Flow Traders launches 24/7 OTC liquidity for tokenized assets.

Key details:

• ETP market leader Flow Traders has introduced a 24/7 over-the-counter (OTC) liquidity service for tokenized assets.
• Institutions can now handle risk on digital stocks, gold, and money market funds, even when conventional markets are not operational.
• This service directly addresses the challenge of being unable to act while global events unfold over weekends or during after-hours trading.

Flow Traders, recognized as a leading market maker in exchange-traded products, announced on Tuesday that it is applying its extensive experience in traditional finance to tokenized assets by launching 24/7 over-the-counter (OTC) liquidity.

This initiative equips institutional clients with a new resource, enabling them to manage risk and maintain capital movement through blockchain representations of widely-used traditional assets when traditional exchanges are closed on weekends and after hours.

The new service, provided via Flow Traders’ Digital Asset OTC platform, offers proprietary, two-way pricing for tokenized money-market funds, equities, and commodities, including Franklin Templeton’s BENJI and tether gold (XAUT), as stated in the press release circulated to CoinDesk.

This means that the OTC platform will continuously quote prices, prepared to buy or sell the tokenized assets outside regular traditional market hours. The service is accessible immediately to authorized counterparties, allowing institutions to access liquidity through direct FIX connectivity and other standard trading interfaces.

The OTC liquidity aims to resolve a persistent issue for institutions: the inability to adjust positions during weekends or overnight sessions. This challenge has become increasingly evident in recent weeks, particularly during heightened tensions between Iran and Israel over weekends, which left traditional trading desks inactive while crypto markets were active.

The demand primarily arises from institutions seeking the capability to manage exposure beyond conventional market hours," Marc Jansen, co-chief trading officer at Flow Traders, informed CoinDesk.

He elaborated that the OTC liquidity service will assist large traders in managing their risk more effectively outside market hours through tokenized equities and commodities, which are witnessing increasing popularity on platforms like Binance, OKX, and Hyperliquid.

According to the company, tokenization is rapidly advancing, and the tokenized gold and silver market alone is nearing $6 billion in value, having increased approximately fourfold since the conclusion of 2024.

The asset tokenization market is reportedly valued at $3 trillion as of this year and is expanding at a CAGR of 44.25% and could exceed $18 trillion by 2031, based on certain estimates.

This thriving market, however, requires more than mere enthusiasm; it necessitates proven expertise, and this is where Flow Traders seems to have an advantage, due to their 20 years of experience in market-making and liquidity provision for global exchange-traded products.

They operate across various asset classes, including ETPs, digital assets, fixed income, FX, and commodities, and are ranked among the top three global market makers by ETP trading volume in 2025.

The new OTC service will broaden coverage and evolve, with asset availability influenced by institutional counterparty demand, ongoing regulatory changes, and the integration of supported trading venues.

Product offerings will therefore differ by jurisdiction and depend on client eligibility, with various members of the Flow Traders group granting access based on their respective regulatory standings.