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- This marks another significant shift in Twitter’s leadership.
- Linda Yaccarino, who was leading advertising at NBCUniversal, has recently stepped down.
On Friday, billionaire Elon Musk revealed that Linda Yaccarino will assume the role of chief executive officer at Twitter. Following Musk’s dismissal of the executive team in October 2022, when he acquired the social media platform, this represents yet another major change at the helm of Twitter.
Musk has indicated that he will maintain his focus on product innovation and technological progress while the new CEO manages the daily operations of the business. This development is expected to benefit not only Twitter and Tesla but also the broader cryptocurrency sector.
Attention on New CEO
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If Musk continues to oversee Twitter’s technology, there is a possibility that users may be able to conduct cryptocurrency transactions through the platform. In addition to his well-known association with Dogecoin, Musk has suggested the potential for implementing cryptocurrency payment options on the social media site.
Musk made this announcement on Friday, just under a day after revealing the appointment of a new CEO for Twitter. He also mentioned that the new CEO would commence their role in approximately six weeks. However, at that time, Musk did not provide specifics about the new CEO. He has now publicly confirmed that the new CEO is indeed Linda Yaccarino.
Musk recently stated:
“I am excited to welcome Linda Yaccarino as the new CEO of Twitter! Linda will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app.”
Linda Yaccarino, who was the head of advertising at NBCUniversal, resigned amid speculation that she would succeed Elon Musk as CEO of Twitter. With Musk’s latest tweet, all conjecture has been clarified.
