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Kris Marszalek entered the AI sector with autonomous agents and a Super Bowl advertisement that temporarily disrupted the website.
Kris Marszalek (Flickr/RISE modified by CoinDesk)
Key points:
- Kris Marszalek, co-founder and CEO of Crypto.com, acquired the ai.com domain for $70 million in cryptocurrency in April 2025, setting a new record for the highest amount paid for a web address.
- Ai.com has introduced a consumer platform centered around autonomous AI agents that handle tasks such as trading and scheduling.
- The Super Bowl advertisement resulted in overwhelming traffic that caused the website to crash.
Kris Marszalek, the founder and CEO of the cryptocurrency exchange Crypto.com, invested $70 million to secure ai.com, marking the highest publicly disclosed price for a website domain, as reported by the FT.
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This acquisition indicates the executive’s foray into artificial intelligence, a field that saw nearly $1.5 trillion in global expenditure in 2025, according to Gartner. This momentum is expected to accelerate this year, with Bloomberg noting that the four largest tech companies in the U.S.—Alphabet, Amazon, Meta, and Microsoft—are planning to invest a total of $650 billion in AI infrastructure in the coming year.
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The deal, completed in April 2025, was executed entirely using cryptocurrency, as stated in the FT report on Friday, which cited Larry Fischer of GetYourDomain.com, the broker of the transaction. The final amount more than doubled the previous record of $30 million set by Block.one’s acquisition of Voice.com in 2019. Block.one is the parent company of CoindDesk’s owner, Bullish (BLSH). In 2018, Marszalek acquired crypto.com for $12 million.
Ai.com has unveiled a consumer platform that features autonomous AI agents. Unlike conventional chatbots, these agents are designed to operate on behalf of users, performing tasks such as stock trading, calendar management, and workflow automation. Marszalek remarked that the platform aims to serve as the “front door to AGI” through a decentralized network.
“We are experiencing a fundamental transformation in AI’s development as we swiftly transition from basic chats to AI agents that effectively accomplish tasks for humans,” stated Marszalek. “Our vision encompasses a decentralized network of billions of agents that continuously improve and share their enhancements with one another.”
The platform debuted with a commercial during Super Bowl LX on Sunday, leading to a surge in traffic that resulted in the website being down for several hours. On Monday, Marszalek commented on X about the “insane traffic levels” from the 30-second ad, mentioning that although the team had prepared for scalability, the level of interest was unprecedented.
