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The selection of Stephen Gregory occurs as U.S. crypto exchanges heighten competition and extend their services beyond just digital assets.
What to know:
- Binance.US has appointed Stephen Gregory, an experienced compliance leader with previous positions at Currency.com, Gemini, and CEX.io, as CEO.
- Gregory takes over from Norman Reed, who will continue as an adviser, amidst growing competition and increased regulatory attention.
- With Gregory at the helm, Binance.US intends to enhance offerings such as its Earn suite, staking services, and gateways for DeFi and tokenized assets to draw in both crypto enthusiasts and traditional investors.
In this article
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Binance.US, the U.S. branch of the largest cryptocurrency exchange globally, has chosen Stephen Gregory as CEO, placing a compliance-oriented executive in a pivotal role during a period of heightened competition among U.S. crypto trading platforms.
Gregory took over from Norman Reed on March 9, as stated in a release shared with CoinDesk. He was formerly the U.S. CEO of digital asset platform Currency.com, leading the company during its acquisition by CXNEST in 2025. He has also held compliance leadership positions at crypto exchanges Gemini (GEMI) and CEX.io.
This leadership transition occurs as the U.S. crypto exchange environment evolves. In recent months, trading platforms have hurried to diversify beyond digital assets by incorporating products such as tokenized stocks, prediction markets, and traditional equity trading. Certain exchanges have also formed partnerships with major U.S. stock exchanges to investigate trading blockchain-based versions of publicly traded shares.
The appointment places a legal and regulatory expert at the forefront during a time when U.S. regulatory oversight of crypto entities is a significant concern for the sector. Reed will maintain an advisory role within the company.
Gregory stated that the exchange’s brand remains robust and closely aligned with its founder’s vision. “The Binance.US brand is exceptionally powerful,” he informed CoinDesk, highlighting that its owner, Changpeng “CZ” Zhao, has “consistently pushed to establish the U.S. as the crypto capital of the world.” He expressed intentions to steer the company into its next stage while building on that foundation. Gregory emphasized that by concentrating on innovation for customers, Binance.US is well-positioned to capitalize on new opportunities and broaden access to decentralized finance and a more extensive “tokenized value ecosystem.”
Binance’s global platform continues to be the largest cryptocurrency exchange worldwide by a significant margin, having recorded nearly $10 billion in trading volume over the last 24 hours, which is more than five times that of competitor Coinbase (COIN), as per CoinGecko data.
The company announced plans to broaden several aspects of its operations under Gregory’s leadership. Over the past year, it has launched products such as Boost, staking services, and an updated referral program. It aims to expand its “Earn” suite and develop new channels connecting users to decentralized finance and tokenized assets.
